Disruption Hub

D/SRUPTION is a collaborative membership community focusing on Emerging Technologies and Innovative new Business Models that are are transforming the world at a speed never seen before.

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We have built a solid foundation for the new website including a new improved experience for Disruption Hubs users.

We designed the information architecture and built a robust platform that supports a high volume of pages of content such as insights. It’s a huge improvement from the existing platform to which the staff found frustrating, complex and hard to maintain which took up more time to manage.

The previous website faced many challenges including;

  • The complexity of a ‘default’ theme made it difficult for administrators to manage
  • No consistency
  • Poor navigation for user experience
  • Poor branding which didn’t reflect the magazine.
  • Poor subscription rate
  • Poor article readability
  • Lack of call to actions

The site now looks more professional user-friendly and readable.


Visit the new website here

What our client said:


Rob Prevett
Prior to working with WhiteFire, and following a series of poorly executed projects I had a somewhat negative view of web designers. I’m pleased to say that Joe and Becki have totally changed that view. Great communication, and a wealth of experience around customer experience and design have resulted in a website that has exceeded our expectations. It’s refreshing to work with a company that takes the time and effort to understand our business, so much so that they feel part of the team. I look forward to continuing our relationship as we grow.

Rob Prevett
Managing Director - D/SRUPTION (part of iDisrupted Ltd)

What we have achieved with the full rebuild

  • New and improved navigation and taxonomy structure that’s now scalable.
  • The administration now has less clutter and is intuitive to manage
  • The client has the ability to build new landing pages with ease and simplicity to now be consistent with branding standards
  • Content is searchable and taggable to get the best possible results
  • Related content on Insights
  • Social media integration
  • More engaging and interaction
  • Various call to actions present with improved sign up forms and usability.
  • Mobile friendly
  • Better optimised for search engines (SEO)
  • A better site for advertising opportunities

Following the launch, we will be introducing a membership area with paid subscriptions through stripe and multi-user registrations.

Continued subscriber growth since launch

subscription growth

Subscribers are continuing to grow with the Disruption hub. We want to help you create a positive experience for your audience to help maximise subscriber growth.

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